The title says it all really! After 10 long agonizing years, EA have released the ‘EA App’ and appears to now be migrating content and accounts in preparation of putting Origin out to pasture. The short story is they’ve made a better client with more features and your account will be migrated with content and friends lists etc already taken care of; pretty cool!
You can read their blog about it here, or dive right in and download the app here. Orrrrr ignore it and only play games on Steam like me. I won’t tell anyone.